Helping users prepare for Brexit across the GOV.UK programme
A big challenge for GOV.UK in recent years has been helping citizens and business owners understand the impact of Brexit , and making sure they know how to prepare for it, according to their circumstances.
Additionally, because the outcome of negotiations with the EU were unknown at the time, the programme had to prepare for every possible scenario in advance.
My role and approach
I worked at pace with content designers and developers to design and deliver the ‘Get ready for Brexit’ checker to help users and businesses understand what they need to do if impacted by Brexit. This tool provided users with support from 2019 to 2021 when it was retired.
I also helped teams across the programme to understand the Brexit landscape on GOVUK, spotting gaps in our service provision, and supporting teams to be aware of each other's work and join up where needed.
I did this through:
- running workshops across 5 different multidisciplinary teams on GOVUK to identify overlaps, duplications, and opportunities
- analising the live Brexit checker using quantitative and qualitative data
- mapping the Brexit landscape on GOVUK to spot gaps
- setting up processes for the team to prepare and action on different possible scenarios for Brexit and to implement changes as quickly as possible.
The ‘Get Ready for Brexit’ checker tool went live in 2019 and helped users prepare for Brexit until 2021 when it was retired.
We were able to create an improved user journey on GOV.UK by bringing teams together to reduce complexity for users. As a result, we were able to retire things that were duplicating content, like the Business Finder.
I helped set up processes in the team to action on different possible scenarios for Brexit and to implement changes as quickly as possible.